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    Exam 14: Marketing
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    Analysis of the Difference Between Market Potential and Actual Sales
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Analysis of the Difference Between Market Potential and Actual Sales

Question 70

Question 70

Multiple Choice

Analysis of the difference between market potential and actual sales is called a(n) :


A) Income elasticity of demand
B) Market audit
C) Analogy
D) Longitudinal analysis
E) Gap analysis

Correct Answer:

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