Horizon Inc

Horizon Inc., an automobile designer and developer, conducted a survey to understand customer requirements. With the help of the survey data, the company has manufactured cars that suit the needs of its customers. Its newly designed cars are integrated with an advanced technology that lets customers choose the color of the interiors. The company has also designed touchscreens to control the navigation and climate in the cars. Which of the following concepts has Horizon Inc. employed?

A) Green marketing
B) Place marketing
C) Mass customization
D) Form utility

Correct Answer:

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