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On a Cost-Per-Thousand (CPM) Basis, the Process of Running Web

Question 5

Multiple Choice

On a cost-per-thousand (CPM) basis, the process of running Web ads:


A) is virtually nonexistent because there is no charge for most ads.
B) is much less expensive than ads placed in traditional media.
C) compares favorably with ads placed in traditional media.
D) becomes a great deal more expensive than ads placed in traditional media.

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