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  3. Study Set
    Advertising and Promotion Study Set 1
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    Exam 14: Media Planning: Advertising and IBP in Digital, social, Mobile Media
  5. Question
    A Click-Through Is the Number of Page Elements,or Hyperlinks,that Have
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A Click-Through Is the Number of Page Elements,or Hyperlinks,that Have

Question 13

Question 13

True/False

A click-through is the number of page elements,or hyperlinks,that have actually been requested as the user moves from a display/banner ad to the related link at the corporate/brand home page.

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