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E-Commerce Has Revolutionized the Way Consumers Shop, Offering Massive Amounts

Question 56

Multiple Choice

E-commerce has revolutionized the way consumers shop, offering massive amounts of product details and pricing structures that have led to an increase in two widespread movements that have greatly affected both advertisers and ad agencies.What are they?


A) earned media and unmeasured media
B) deal-proneness and price/cost transparency
C) globalization and multicultural media
D) net promoter score and brand-chat volume

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