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    Exam 12: Media Planning Essentials
  5. Question
    If Between-Vehicle Duplication and Within-Vehicle Duplication Are Added to Gross
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If Between-Vehicle Duplication and Within-Vehicle Duplication Are Added to Gross

Question 30

Question 30

True/False

If between-vehicle duplication and within-vehicle duplication are added to gross impressions, the total is the measure known as reach.

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