Multiple Choice
The most important function of the first few seconds of a television commercial is to
A) stress the audio-then the viewer will follow up with the visual.
B) get the name out-so the viewer can establish recall at the outset.
C) establish the benefit-otherwise the viewer will quickly lose interest.
D) get attention-grab the viewer immediately or the spot will probably fail.
Correct Answer:
Verified
Correct Answer:
Verified
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