The Phrase Creativity for Creativity's Sake in the World of Advertising

The phrase creativity for creativity's sake in the world of advertising copywriting refers to ads that

A) are so unique and innovative that they are not understood by the general public.
B) result in the product being remembered through one technique or another.
C) accomplish the primary goal of entertaining in a clever or amusing way.
D) neglect the main responsibility of communicating the selling message.

Correct Answer:

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