Multiple Choice
Scenario 10-2
National clothing retailer, Old Navy has been known for its creative ad campaigns for a number of years. In 2010, the company decided to tap into some Hollywood talent to help promote its brand. Actors Jaime Pressly, Bailey Chase, and Judy Greer were signed to support the company's Scream for Savings initiative, a campaign designed to reach consumers with comedic messages. Old Navy spent over $100 million in measured media through the first two-thirds of 2010, and annual ad spending has topped $175 million in recent years.("Old Navy Taps Hollywood Talent for Halloween Spot" Brandweek Magazine, October 29, 2010)
-(Scenario 10-2) Old Navy's newest advertisements, which feature comedic messages, are examples of
A) feel-good ads.
B) slice-of-life ads.
C) fear ads.
D) humorous ads.
Correct Answer:
Verified
Correct Answer:
Verified
Q26: Scenario 10-6<br>Facing stiff competition from Walmart and
Q27: The transformational ad focuses on the risk
Q28: Scenario 10-6<br>Facing stiff competition from Walmart and
Q29: The risk taken with the _ testimonial
Q32: One drawback of reason-why ads is that
Q34: Which type of ads that are designed
Q35: Humorous versions of advertisements often prove to
Q36: It has been known for a long
Q48: In the past, research has suggested that
Q77: Commercials that show ordinary people being stopped