Scenario 10-1 During Tough Economic Times, Many Companies Rely on Memories of Memories

Scenario 10-1
During tough economic times, many companies rely on memories of "the good old days" to help advertise their products. Looking for a bit of a jump-start itself, PepsiCo turned to nostalgia-heavy advertisements late in 2009, which were then carried into 2010. The company introduced "throwback" versions of a number of its soft drinks, and created an ad campaign that included new logos and a series of commercials intended to generate feelings of happiness from prior decades.The company had hoped that any warm, fuzzy feelings about the past would make people feel better about the company's present and future.
-(Scenario 10-1) Emotional appeals in advertising are usually most effective when time is an insignificant element in achieving an objective. Which method is most appropriate when the goal involves creating a sense of urgency to purchase?

A) slice-of-life
B) fear appeal
C) hard-sell
D) anxiety

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free