A TV Commercial Opens with Young Kids Riding Bikes in the Summer

A TV commercial opens with young kids riding bikes in the summer heat, across empty baseball fields, on hot sidewalks, down dirt hills.They then run into the cool kitchen where mom is waiting.The grubby kids wipe their sweaty brows, and the youngest one says, "It's hot out." Mom whisks out a box from the freezer and hands out popsicles.Kids smile.Mom tousles their hair.This is an example of a(n) ____ ad that attempts to ____.

A) transformational; change the consumption experience
B) image; define a brand image
C) slice-of-life; situate a brand socially
D) demonstration; persuade the consumer

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