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    Advertising and Promotion
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    Exam 9: Managing Creativity in Advertising and Ibp
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    Who Prepares the Creative Brief
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Who Prepares the Creative Brief

Question 95

Question 95

Multiple Choice

Who prepares the creative brief?


A) the client leader and the account executive
B) the owner(s) of the agency
C) the client brand manager and the head of the creative department
D) the account executive assigned to the campaign

Correct Answer:

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