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It Is Somewhat of a Generalization, but the Creative Department

Question 12

Multiple Choice

It is somewhat of a generalization, but the creative department of an agency is usually seen by potential clients as


A) a pampered group of difficult artists that are best left alone.
B) a subdivision of the powerful account services department.
C) a nice addition but not really essential to an agency's strength.
D) a key issue when selecting an agency.

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