Color Cosmetics, Whose Target Market Comprises Only Female Customers, Has

 Color Cosmetics, whose target market comprises only female customers, has now introduced a new range of products for the male population. It came up with new strategies and advertisements to reach the new target market. It did so to maintain a competitive advantage in the industry. Which of the following strategies did the company apply to compete more effectively?

A) Globalization
B) Environmental scanning
C) Organizational change
D) Strategic review process

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