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    Services Marketing Concepts
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    Exam 3: Fundamental Differences Between Goods and Services
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    The Unique Service Characteristic That Reflects the Interconnection Between the Service
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The Unique Service Characteristic That Reflects the Interconnection Between the Service

Question 31

Question 31

Multiple Choice

The unique service characteristic that reflects the interconnection between the service firm and its customer is called:


A) intangibility.
B) inseparability.
C) homogeneity.
D) perishability.
E) heterogeneity.

Correct Answer:

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