A Direct Channel Exists When

A direct channel exists when

A) producers and end users deal with each other on a one-on-one basis.
B) the producer and consumer perform numerous channel functions.
C) a firm reaches different buyers by employing two or more different types of channels for the same basic product.
D) an intermediary sells to other intermediaries, usually to retailers in consumer markets.
E) an agent or broker brings ultimate consumers to manufacturers.

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