New Balance, Inc

New Balance, Inc., successfully repositioned its athletic shoes to focus on fit, durability, and comfort rather than going head-on against Nike and Adidas on professional sports and fashion, respectively. This product repositioning strategy was designed to

A) react to a competitor's position.
B) reach a new target market segment.
C) catch a rising trend.
D) change the value offered to its customers.
E) accommodate its target audience preference for comfortable sneakers.

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