Product Modification Refers to a Marketing Strategy That

Product modification refers to a marketing strategy that

A) alters a product's characteristic, such as its quality, performance, or appearance, to increase its value to customers and to increase sales.
B) manages a product's life cycle to increase its use among existing customers, create new use situations, or find new customers.
C) tries to find new customers and convince users who abandoned it to purchase again.
D) drops the lowest producing market segment and replaces it with an entirely new one.
E) combines the lowest producing market segment into others to achieve marketing economies of scale.

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