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  3. Study Set
    Essentials of Services Marketing
  4. Exam
    Exam 11: Managing People for Service Advantage
  5. Question
    The Service-Profit Chain Needs ____________ to Achieve Service Excellence and Customer
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The Service-Profit Chain Needs ____________ to Achieve Service Excellence and Customer

Question 22

Question 22

Multiple Choice

The Service-Profit Chain needs ____________ to achieve service excellence and customer loyalty.


A) An excellent service process
B) Customer focus
C) High-performing, satisfied employees
D) Profit focus at the leadership

Correct Answer:

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