Multiple Choice
Chapters.Indigo.ca keeps track of user preferences for book and CD purchases and can recommend titles purchased by others to its customers.Strong linkages to customers and suppliers increase switching costs.Chapters.Indigo.ca is utilizing which source of competitive advantage?
A) low-cost leadership
B) product differentiation
C) focus on market niche
D) strengthening customer and supplier intimacy
Correct Answer:
Verified
Correct Answer:
Verified
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