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    Principles of Marketing Study Set 1
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    Exam 13: Direct and Digital Marketing: Interactivity and Fulfilment
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    'Data Mining' Involves Gathering Data About the Target Market from a Diverse
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'Data Mining' Involves Gathering Data About the Target Market from a Diverse

Question 105

Question 105

True/False

'Data mining' involves gathering data about the target market from a diverse range of sources and storing it in the company's database for subsequent use.

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