In the Laundry Detergent Category,Unilever Markets a Number of Premium

In the laundry detergent category,Unilever markets a number of premium brands including Omo and Drive.In addition,it markets the low-priced alternative Surf,whose main role is to compete with the budget brands and protect the integrity of the Unilever's premium brands.Surf is best described as a ________.

A) promotional discount
B) fighter brand
C) penetration brand
D) product bundle
E) dynamic brand

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