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    Principles of Marketing Study Set 1
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    Exam 7: Products, services and Brands: Offering Customer Value
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    Differentiate Between the Core Product,the Actual Product and the Augmented
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Differentiate Between the Core Product,the Actual Product and the Augmented

Question 97

Question 97

Essay

Differentiate between the core product,the actual product and the augmented product as these concepts apply in the motorcar industry.

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(1) The core product is the basic proble...

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