Multiple Choice
A segmentation study of people who would be interested in subscribing to a cooking magazine discovered three distinct groups of potential subscribers: (1) those who wanted to cook the same foods their mothers cooked for them;(2) those who wanted to learn about the latest cooking trends and fads;and (3) those who were interested in learning about a variety of different international cuisines and exotic ingredients.This magazine discovered its market can be segmented using ________ variables.
A) demographic
B) social class
C) lifestyle
D) generation
E) geographic
Correct Answer:
Verified
Correct Answer:
Verified
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