Multiple Choice
A manufacturer of toothpaste has segmented the market and developed distinct product offerings designed to appeal to the three different segments.One product offers all day protection from tooth decay,a second product offers whiter,brighter teeth and the third product offers all day mouth freshness.Which approach to segmentation is the company most likely to have used?
A) benefit segmentation
B) psychographic segmentation
C) usage occasion
D) usage rate
E) demographic segmentation
Correct Answer:
Verified
Correct Answer:
Verified
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