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  3. Study Set
    Principles of Marketing Study Set 2
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    Exam 5: Managing Marketing Information to Gain Customer Insights
  5. Question
    Ideally,a Sample Should Be Representative So That the Researcher Can
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Ideally,a Sample Should Be Representative So That the Researcher Can

Question 14

Question 14

True/False

Ideally,a sample should be representative so that the researcher can make accurate estimates of the thoughts and behaviours of the larger population.

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