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    Principles of Marketing Study Set 1
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    Exam 4: Marketing Analytics: Gaining Customer Insights
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    For Secondary Data to Be Useful to Marketers,it Must Be
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For Secondary Data to Be Useful to Marketers,it Must Be

Question 158

Question 158

Multiple Choice

For secondary data to be useful to marketers,it must be relevant,current,unbiased and ________.


A) complete
B) accurate
C) inexpensive
D) collected before secondary data
E) experimental

Correct Answer:

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