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    Principles of Marketing Study Set 1
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    Exam 4: Marketing Analytics: Gaining Customer Insights
  5. Question
    It Is Most Accurate to Say That Secondary Data Are
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It Is Most Accurate to Say That Secondary Data Are

Question 2

Question 2

Multiple Choice

It is most accurate to say that secondary data are ________.


A) collected mostly via surveys
B) expensive to obtain
C) not always very usable
D) never purchased from outside suppliers
E) always necessary to support primary data

Correct Answer:

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