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Faced with Determined Competitive Marketing Intelligence Efforts by Competitors,most Companies

Question 62

Multiple Choice

Faced with determined competitive marketing intelligence efforts by competitors,most companies are now doing which of the following?


A) training employees on protecting company information
B) promising to not participate in marketing intelligence efforts against competitors
C) providing employees with less key company information
D) decreasing the number of employees involved in decision-making processes
E) introducing codes of ethics

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