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    Principles of Marketing Study Set 1
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    Exam 4: Marketing Analytics: Gaining Customer Insights
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    The Huge Data Sets Generated by Information Generation,collection,storage and Analysis
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The Huge Data Sets Generated by Information Generation,collection,storage and Analysis

Question 33

Question 33

Multiple Choice

The huge data sets generated by information generation,collection,storage and analysis technologies are referred to as _____.


A) Netnographics
B) Big data
C) Marketing analytics
D) Customer insights
E) Exploratory research

Correct Answer:

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