The Creation of a Successful New Product Depends on a Company's

The creation of a successful new product depends on a company's understanding of its ________ and its ability to deliver ________ to customers.

A) competitors, distributors, and employees; new styles
B) customers, brands, products; product images
C) customers, competitors, and markets; superior value
D) product, marketing mix, and marketing strategy; functional features
E) product life cycle, legal responsibilities, and social responsibilities; innovations

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