Once It Has Chosen a Position, a Company Must Take

Once it has chosen a position, a company must take strong steps to deliver and communicate that position to target consumers. Which of the following is necessarily needed for a company to support its positioning strategy?

A) The company's marketing mix efforts must support the positioning strategy.
B) Positioning the company calls for moving to more profitable locations.
C) Designing the marketing mix involves working out the strategic details of advertising.
D) The company's service personnel must be highly trained and provide superior service.
E) The company must outperform the competition first.

Correct Answer:

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