In Order to Develop a Full Sales Promotion Program, Marketers

In order to develop a full sales promotion program, marketers must make several decisions. Which of the following is not part of that decision-making process?

A) Set conditions for participation.
B) Determine the length of time the promotion will run.
C) Evaluate the sales promotion.
D) Decide on the size of the promotion incentive.
E) Motivate suppliers to help with the sales promotion.

Correct Answer:

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