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Companies Are Using Less ________ and More ________ as a Result

Question 84

Multiple Choice

Companies are using less ________ and more ________ as a result of an explosion of more focused media that better match today's targeting strategies.


A) marketing; media
B) media; sales
C) narrowcasting; broadcasting
D) mass media; targeted media
E) advertising; word-of-mouth

Correct Answer:

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