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Hewlett-Packard (HP)is the World's Leading Marketer of Inkjet Printers

Question 54

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Hewlett-Packard (HP)is the world's leading marketer of inkjet printers. HP's printers are priced very low and margins are slim; by contrast, the company enjoys healthy margins on sales of replacement ink cartridges. This approach is sometimes known as "razors and blades" pricing.

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