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A Magazine Ad for Geico Car Insurance Asks, "How Could

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A magazine ad for Geico car insurance asks, "How Could You Save Over $200 on Car Insurance?" with a subhead of "The answer is @ your fingertips." The ad then goes on to explain how in just minutes you can get an accurate quote when you visit Geico's web site. Identify and describe the type of headline this illustrates.

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This is an example of a direct-action he...

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