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A Johnson & Johnson Campaign for the Company's "Healthy People

Question 3

Multiple Choice

A Johnson & Johnson campaign for the company's "Healthy People" initiative includes posters with the headline "Keep your spirit pure" with no more information in the headline. This is an example of an indirect headline or a(n) ________ headline.


A) how-to
B) blind
C) action
D) target
E) identifying

Correct Answer:

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