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    Advertising and IMC Principles
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    Exam 9: Copywriting
  5. Question
    Next to the Headline, Which Copy Element Has the Second-Highest
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Next to the Headline, Which Copy Element Has the Second-Highest

Question 92

Question 92

Multiple Choice

Next to the headline, which copy element has the second-highest readership?


A) overlines
B) underlines
C) call-outs
D) captions
E) taglines

Correct Answer:

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