Refer to the Following Scenario to Answer the Questions Below

Refer to the following scenario to answer the questions below.
For several years, the Cotton Growers of America, a trade group representing U.S. cotton farmers, used an advertising campaign that depicted people in everyday scenarios with a voice-over saying that cotton was the "fabric of our lives." Although cotton has several advantages over other types of fabric, none of this information was conveyed in this advertising campaign.
-Although there were several executions of the cotton television commercials, they each included the words, "Cotton. The fabric of our lives." What are these words known as?

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This is a tagline, which is us...

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