Multiple Choice
Patrick and his colleagues were working on the creative concept for a client when they all seemed to hit a blank wall.To help overcome this,they decided to go play a game of basketball.In the second half of the game,Patrick came up with a great idea,and they all went back to work.In which step of the creative process were Patrick and his colleagues when they went to play basketball?
A) immersion
B) ideation
C) incubation
D) evaluation
E) creative leap
Correct Answer:
Verified
Correct Answer:
Verified
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