A Print Ad for the American Cancer Society Pictured an Attractive

A print ad for the American Cancer Society pictured an attractive young woman in a bikini bathing suit from the torso up,with her face turned toward the sun and her arms folded behind her head.The headline read,"Fry now,pay later." The copy went on to give factual information on skin cancer and how to avoid it,as well as information on how sun exposure can cause wrinkles later in life.In terms of DDB Needham agency's "ROI," evaluate this ad.

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According to DDB agency,an effective ad ...

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