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    Advertising and IMC Principles
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    Exam 8: Creative Strategy
  5. Question
    Which of the Following Is the Last Step in the Creative
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Which of the Following Is the Last Step in the Creative

Question 73

Question 73

Multiple Choice

Which of the following is the last step in the creative process?


A) ideation
B) evaluation
C) incubation
D) immersion
E) illumination

Correct Answer:

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