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    Advertising and IMC Principles
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    Exam 8: Creative Strategy
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    An Idea That Breaks Through the Clutter, Gets Attention, and Sticks
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An Idea That Breaks Through the Clutter, Gets Attention, and Sticks

Question 148

Question 148

Multiple Choice

An idea that breaks through the clutter, gets attention, and sticks in memory is said to have ________.


A) relevance
B) originality
C) resonance
D) impact
E) association

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