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Firms That Specialize in Interviewing, Observing, Recording, and Analyzing the Behavior

Question 83

Multiple Choice

Firms that specialize in interviewing, observing, recording, and analyzing the behavior of those who purchase or influence the purchase of a particular good or service are called ________.


A) secondary research suppliers
B) primary research suppliers
C) trade research suppliers
D) advertising research suppliers
E) certified research suppliers

Correct Answer:

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