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    Advertising and IMC Principles
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    Exam 4: How Brand Communication Works
  5. Question
    Subliminal Advertising Is Primarily A(n)________ Issue
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Subliminal Advertising Is Primarily A(n)________ Issue

Question 32

Question 32

Multiple Choice

Subliminal advertising is primarily a(n) ________ issue.


A) perceptual
B) affective
C) cognitive
D) behavioral
E) association

Correct Answer:

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