What Is the Problem with Hierarchical Models in Planning Advertising

What is the problem with hierarchical models in planning advertising?

A) They are technically complex and difficult to use.
B) They require significant investments in technology to use.
C) The models do not take into account the rational, information-driven process consumers use to make a decision.
D) The models assume that people proceed through steps in a predictable fashion.
E) The models do not take into account consumers' perceptions.

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