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Harpo Enterprises Maintains the Oprah Winfrey Show, a Web Site

Question 54

Multiple Choice

Harpo Enterprises maintains the Oprah Winfrey show, a Web site, and O magazine. Because Harpo Enterprises practices integrated marketing communications, these different brand contacts all maintain ________ in design and tone.


A) variety
B) feedback
C) consistency
D) creativity
E) convenience

Correct Answer:

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