Multiple Choice
The global name for Microsoft's operating system, Vista, turns out to be a disparaging term for a frumpy old woman in Lativa. Microsoft must adjust the name. This is an example of the need for ________ in international advertising campaigns.
A) adaptation
B) standardization
C) centralization
D) decentralization
E) bottom-up creativity
Correct Answer:
Verified
Correct Answer:
Verified
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