Kodak Wanted to Create Excitement for Its Line of Digital

Kodak wanted to create excitement for its line of digital cameras. The company encouraged consumers to submit pictures electronically in the "Kodak Moments" promotion. Judges selected a grand prize winner to receive a vacation for four to Disney World, with several other lower-level winners receiving Kodak products. What type of consumer promotion is this?

A) coupon
B) sweepstake
C) game
D) contest
E) premium

Correct Answer:

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