Multiple Choice
Which of the following is false regarding advertising and sales promotion?
A) Sales promotion strategies can be rational or emotional.
B) Advertising creates a brand image over time, and sales promotion creates immediate action.
C) Advertising contributes to short-term profitability, and sales promotion contributes to long-term profitability.
D) Advertising adds intangible value to the product or service.
E) Sales promotion adds tangible value to the product or service.
Correct Answer:
Verified
Correct Answer:
Verified
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